A TXT record is text in free, human-readable form, that's associated with a domain name as a DNS record for one purpose or other. The most common use of a TXT record is to add your website to an online search engine or to an analytics platform, that offers info about the targeted traffic to your site. Setting up this sort of a record can serve as proof that you're the domain owner and they will provide the content you need to include as the value when you create the record. Another application of a TXT record is to confirm that an e mail message is sent by the Internet domain owner and from a trusted web server - this is the so-called SPF protection, that prevents any electronic address created under your domain to be forged and unauthorized people to send out spam making it appear like it was sent from your own mailbox. You can include any other info which you want to be associated with your domain address in a TXT record as well.